UBS AG maintains a "Buy" rating for Adidas, setting a target price of €289, despite potential challenges from new US import tariffs. Analyst Robert Krankowski notes that Adidas is better positioned than competitors, with the stock currently down 10.2% to €198.45, indicating a 45.63% upside potential. The company has seen a 16.2% decline since the start of 2025, with Q1 2025 financial results expected on April 29, 2025.